000			01562cam a2200169 i 4500
020			_a9781003015789
082	0	0	_a658.05467 CHA/A
100	1		_aCharlesworth, Alan
245	1	0	_aAbsolute essentials of digital marketing / _cAlan Charlesworth.
260			_aOxon: _bRoutledge, _c2021
300			_a101p.:
490	0		_aAbsolute essentials of business and economics
504			_aIncludes bibliographical references and index.
520			_a"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--
650		0	_aInternet marketing
942			_cBK _2ddc
999			_c696635 _d696635