| 000 | 00495pam a2200157 i 4500 | ||
|---|---|---|---|
| 020 | _a0024217409 | ||
| 082 | 0 | 0 | _a658.835 TUL/M |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeaning, measurement, and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 260 |
_aNew York : _bMacmillan, _cc1976. |
||
| 300 |
_axv, 736 p. : _bill. ; |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aHawkins, Del I., | |
| 942 | _cBK | ||
| 999 |
_c695025 _d695025 |
||