000 00578cam a2200181 a 4500
020 _a0130673358
082 0 0 _a658.834 2 SCH/C
100 1 _aSchiffman, Leon G.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Leslie Lazar Kanuk.
250 _a8th ed.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_cc2004.
300 _axxiv, 587, [67] p. :
_bcol. ill. ;
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aKanuk, Leslie Lazar.
942 _cBK
999 _c694720
_d694720