000 | 00578cam a2200181 a 4500 | ||
---|---|---|---|
020 | _a0130673358 | ||
082 | 0 | 0 | _a658.834 2 SCH/C |
100 | 1 | _aSchiffman, Leon G. | |
245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk. |
250 | _a8th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2004. |
||
300 |
_axxiv, 587, [67] p. : _bcol. ill. ; |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
700 | 1 | _aKanuk, Leslie Lazar. | |
942 | _cBK | ||
999 |
_c694720 _d694720 |