| 000 | 00660cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a0024219320 | ||
| 082 | 0 | 0 |
_a658.83 TUL/M _220 |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_a. -New York : _bMacmillan ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _b: Maxwell Macmillan International, _cc1993. |
||
| 300 |
_axviii, 863, [45] p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aHawkins, Del I. | |
| 942 | _cBK | ||
| 999 |
_c693103 _d693103 |
||