000 00437cam a2200145 4500
020 _a0024250805
082 0 0 _a658.8 WEI/M
100 1 _aWeilbacher, William M.
245 1 0 _aMarketing management cases:
_bplanning and executing marketing strategy/
_cby William M. Weilbacher.
250 _a2nd ed.
260 _a. - New York,
_b: Macmillan
_c,1975
300 _axii, 387 p.
_billus.
650 0 _aMarketing
_vCase studies.
942 _cBK
999 _c692503
_d692503