000 | 00530nam a22001817a 4500 | ||
---|---|---|---|
020 | _a9789353160777 | ||
082 |
_a658.8S _bZEI |
||
100 | _aZeithaml, Valarie A. | ||
245 |
_aServices marketing : _b integrating customer focus across the firm/ _cValarie A. Zeithaml,...et al. |
||
250 | _a7th edition. | ||
260 |
_aChennai: _bMcGraw Hill Education, _c2019. |
||
300 | _a582 pages. | ||
650 | _aServices marketing | ||
700 | _aBitner, Mary Jo | ||
700 | _aGremler, Dwayne D. | ||
700 | _aPandit, Ajay | ||
942 | _cBK | ||
999 |
_c691995 _d691995 |