000			01000nam a2200169 4500
020			_a9788131721001
020			_a8131721000
082			_a006.3 _bMIL
084			_2Colon Classification
100			_aMiller, Thomas W.
245			_aData And Text Mining: _bA Business Applications Approach/ _cThomas W. Miller
260			_bPearson Education India, _c2011.
300			_a576 p.
520			_aThis conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.
650			_adata mining
942			_cBK
999			_c686458 _d686458