000 01027cam a2200265 a 4500
020 _a9781451686579 (hbk.)
020 _a1451686579 (hbk.)
020 _a9781451686593 (ebook)
082 0 0 _a658.8342
_223
_bBER
084 _2Colon Classification
100 1 _aBerger, Jonah.
245 1 0 _aContagious :
_bwhy things catch on /
_cJonah Berger.
250 _a1st Simon & Schuster hardcover ed.
260 _aNew York :
_bSimon & Schuster,
_cc2013.
300 _aviii, 244 p. :
_bill. ;
504 _aIncludes bibliographical references (p. [215]-233) and index.
505 0 _aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
650 0 _aNew products.
650 0 _aConsumer behavior.
650 0 _aPopularity
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html
856 4 1 _uhttp://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html
942 _cBK
999 _c684464
_d684464