000 | 01027cam a2200265 a 4500 | ||
---|---|---|---|
020 | _a9781451686579 (hbk.) | ||
020 | _a1451686579 (hbk.) | ||
020 | _a9781451686593 (ebook) | ||
082 | 0 | 0 |
_a658.8342 _223 _bBER |
084 | _2Colon Classification | ||
100 | 1 | _aBerger, Jonah. | |
245 | 1 | 0 |
_aContagious : _bwhy things catch on / _cJonah Berger. |
250 | _a1st Simon & Schuster hardcover ed. | ||
260 |
_aNew York : _bSimon & Schuster, _cc2013. |
||
300 |
_aviii, 244 p. : _bill. ; |
||
504 | _aIncludes bibliographical references (p. [215]-233) and index. | ||
505 | 0 | _aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. | |
650 | 0 | _aNew products. | |
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aPopularity | |
856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html |
856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html |
856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html |
942 | _cBK | ||
999 |
_c684464 _d684464 |