000			01027cam a2200265 a 4500
020			_a9781451686579 (hbk.)
020			_a1451686579 (hbk.)
020			_a9781451686593 (ebook)
082	0	0	_a658.8342 _223 _bBER
084			_2Colon Classification
100	1		_aBerger, Jonah.
245	1	0	_aContagious : _bwhy things catch on / _cJonah Berger.
250			_a1st Simon & Schuster hardcover ed.
260			_aNew York : _bSimon & Schuster, _cc2013.
300			_aviii, 244 p. : _bill. ;
504			_aIncludes bibliographical references (p. [215]-233) and index.
505	0		_aWhy things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
650		0	_aNew products.
650		0	_aConsumer behavior.
650		0	_aPopularity
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html
942			_cBK
999			_c684464 _d684464