| 000 | 00978cam a2200241 i 4500 | ||
|---|---|---|---|
| 020 | _a9781137276612 | ||
| 082 | 0 | 0 |
_a658.827 _223 _bKUM |
| 084 | _2Colon Classification | ||
| 100 | 1 | _aKumar, Nirmalya. | |
| 245 | 1 | 0 |
_aBrand breakout : _bhow emerging market brands will go global / _cNirmalya Kumar, Jan-Benedict E.M. Steenkamp. |
| 260 |
_aLondon: _bPalgrave Macmillan, _c2013. |
||
| 300 |
_axvi, 256 pages : _billustrations ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aBranding (Marketing) _zDeveloping countries. |
|
| 650 | 0 |
_aBrand name products _zDeveloping countries. |
|
| 700 | 1 | _aSteenkamp, Jan-Benedict E. M. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1608/2013014645-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1608/2013014645-t.html |
| 856 | 4 | 2 | _uhttps://www.loc.gov/catdir/enhancements/fy1622/2013014645-b.html |
| 942 | _cBK | ||
| 999 |
_c684459 _d684459 |
||