000			00642cam a2200181 i 4500
020			_a9781625274496 (alk. paper)
082	0	0	_a658.802 _223 _bKIM
100	1		_aKim, W. Chan.
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
250			_aExpanded edition.
260			_aMUMBAI: _bHarvard Business School Press, _c2005.
300			_axxviii, 287 p. : _billustrations ;
504			_aIncludes bibliographical references and index.
650		0	_aNew products.
650		0	_aMarket segmentation.
700	1		_aMauborgne, Renée.
942			_cBK
999			_c684076 _d684076