000			01204nam a2200193 4500
020			_a9781137479174
020			_a9780230343436
082			_2658.514 _bBES
084			_2Colon Classification
100			_aBes, Fernando Trias de
245			_aWinning At Innovation: _bThe A-to-F Model/ _cby Fernando Trias de Bes, Philip Kotler
260			_aLondon: _bPalgrave Macmillan, _c2012.
300			_a272 p.
500			_a Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
520			_a Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
650			_aINNOVATION
700			_aKotler, Philip
942			_cBK
999			_c683635 _d683635