000			03793nam a22001937a 4500
020			_a9789354600043
082			_222 _a658.4 _bTHO/ART
100			_aThompson,Arthur A
100			_aPeteraf,Margaret A
100			_aGamble,John E
100			_aStrickland,A J
245			_acrafting and Executing strategy _bThe quest for competitive advantage: Concepts and cases _cArthur A Thompson Jr.
250			_aIndian Edition
260			_aChennai _bMc Grawhill _c2021
300			_a406+Various Pagination
500			_aSection A: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview 1 What is Strategy and Why is it Important 2. Charting a Company's Direction 3. Evaluating a Company’s External Environment Section B: Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5. The Five Generic Competitive Strategies 6. Strengthening a Company's Competitive Position 7. Strategies for Competing in International Markets 8. Corporate Strategy 9. Ethics, Corporate Social Responsibility, EnvironmentalSustainability, and Strategy Section D: Executing the Strategy 10. Building an Organization Capable of Good Strategy Execution: People,Capabilities, and Structure 11. Managing Internal Operations 12. Corporate Culture and Leadership Cases in Crafting and Executing Strategy 1. Mystic Monk Coffee 2. Airbnb in 2018 3. Wil’s Grill 4. Costco Wholesale in 2018: Mission, Business Model, and Strategy 5. Competition in the Craft Beer Industry in 2018 6. Fixer Upper: Expanding the Magnolia Brand 7. Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North 8. MoviePass—Are Subscribers Loving It to Death? 9. TOMS Shoes: Expanding Its Successful One for One Business Model 10. Lola’s Market: Capturing A New Generation 11. iRobot in 2018: Can the Company Keep the Magic? 12. Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Ableto Rebuild Customer Trust and Revive Sales Growth? 13. Twitter Inc. in 2018: Too Little Too Late? 14. Netflix’s Strategy in 2018: Does the Company Have SufficientCompetitive Strength to Fight Off Aggressive Rivals? 15. Walmart’s Expansion into Specialty Online Retailing 16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. GroceryMarket 17. Aliexpress: Can It Mount a Global Challenge to Amazon? 18. Tesla Motors in 2018: Will the New Model 3 Save the Company? 19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? 20. Shearwater Adventures Ltd. 21. TJX Companies: It’s Strategy in Off-Price Home Accessories andApparel Retailing 22. IKEA’s International Marketing Strategy in China Section B: Crafting Strategy in Diversified Companies 23. PepsiCo’s Diversification Strategy in 2018: Will the Company’s NewBusinesses Restore its Growth? 24. The Walt Disney Company: Its Diversification Strategy in 2018 Section C: Implementing and Executing Strategy 25. Robin Hood 26. Dilemma at Devil’s Den 27. Nucor Corporation in 2018: Contending with the Challenges of Low-CostForeign Imports and Launching Initiatives to Grow Sales and Market 28. Vail Resorts, Inc. 29. Starbucks in 2018: Striving for Operational Excellence andInnovation Section D: Strategy, Ethics, and Social Responsibility 30. Concussions in Collegiate and Professional Football: Who HasResponsibility to Protect Players? 31. Chaos at Uber: The New CEO’s Challenge 32. Profiting from Pain: Business and the U.S. Opioid Epidemic
650			_aStrategic Planning ,Case Studies
942			_cBK
999			_c672275 _d672275