000			00775nam a22002177a 4500
020			_a9789356062665
082			_a658.8 _bKOT/M
100			_aKotler,Philip
245			_aMarketing Management/ _cby Philip Kotler and et al.
250			_a16th ed.
260			_aNoida: _bPearson India, _c2022.
300			_axxxiii,596p.
505			_aPart 1.Fundamentals of Marketing Management-- Part 2.Understanding the Market-- Part 3.Developing a Viable Market Strategy-- Part 4.Designing Value-- Part 5.Communicating Value-- Part 6.Delivering Value-- Part 7.Managing Growth.
650			_aMarketing--Management
650			_aEurope
650			_aInternet marketing
650			_aConsumer behavior
650			_aMarket surveys
650			_aMarketing
942			_cBK
999			_c669029 _d669029