000			00580nam a22001577a 4500
020			_a0615098866
082			_a658.8 _bRUN/P
100			_aRunyon, Kenneth E.
245			_aThe Practice of Marketing/ _cby Kenneth R Runyon
260			_aColumbus;Ohio: _bCharles E Merrill Publishing Co., _c1982.
300			_axi,616p.
505			_aPart 1:The Nature of Marketing-- Part 2:The Tools of Marketing-- Part 3:Marketing Communications and the Elements of Marketing-- Part 4:Special Topics in Marketing.
650			_aMarketing
650			_aMarketing--Management
942			_cBK
999			_c653961 _d653961