000 | 00540nam a22001817a 4500 | ||
---|---|---|---|
020 | _a9812431330 | ||
082 |
_a658.802 _bFER/M |
||
100 | _aFerrell,O.C | ||
245 |
_aMarketing Strategy/ _cby O.C.Ferrell,Michael D Hartline and George H.Lucas |
||
250 | _a2nd ed. | ||
260 |
_aCanada: _bVikas Publishing House;Thomson -South western, _c2002. |
||
300 | _axxvi,469p. | ||
650 | _aMarketing--Management | ||
650 | _aUnited States | ||
700 | _aHartline, Michael D. [Author] | ||
700 | _aLucas, George [Author] | ||
942 | _cBK | ||
999 |
_c653765 _d653765 |