000			01264nam a22001937a 4500
020			_a9789325982390
082			_a001.42 _bCHA/R
100			_aChawla,Deepak
245			_aResearch Methodology: _bConcepts and Cases/ _cby Deepak Chawla and Neena Sondhi
250			_a2nd ed.
260			_aNew Delhi: _bVikas Publishing House, _c2016.
300			_axxvii,788p.
505			_a1. Introduction to Business Research 2. Formulation of the Research Problem and Development of the Research Hypothesis 3. Research Designs: Exploratory and Descriptive 4. Experimental Research Designs 5. Secondary Data Collection Methods 6. Qualitative Methods of Data Collection 7. Attitude Measurement and Scaling
505			_a8. Questionnaire Designing 9. Sampling Considerations 10. Data Processing 11. Univariate and Bivariate Analysis of Data 12. Testing of Hypotheses 13. Analysis of Variance Techniques 14. Non-Parametric Tests
505			_a15. Correlation and Regression Analysis 16. Factor Analysis 17. Discriminant Analysis 18. Cluster Analysis 19. Multidimensional Scaling and Perceptual Mapping 20. Conjoint Analysis 21. Report Writing and Presentation of Result
650			_aResearch -- Methodology.
700			_aSondhi,Neena
942			_cBK
999			_c637334 _d637334