000			01424nam a22001817a 4500
020			_a9780691158648
082			_a001.42 _bSAL/B
100			_aSalganik,Mathew J
245			_aBit by Bit: _bSocial Research in the Digital Age/ _cby Mathew J Salganik
260			_aPrinceton, New Jersey : _bPrinceton University Press., _c2018.
300			_axix,423p.
505			_a 1. Introduction-- 2. Observing behavior -- 3. Asking questions -- 4. Running experiments -- 5. Creating mass collaboration -- 6. Ethics -- 7. The future.
520			_aThe rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.
650			_aSocial sciences -- Research -- Methodology.
650			_aInternet research.
650			_aInformation technology.
942			_cBK
999			_c637207 _d637207