| 000 | 01934nam a22002057a 4500 | ||
|---|---|---|---|
| 020 | _a9781787634220 | ||
| 082 |
_a001.4226 _bHEA/M |
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| 100 | _aHeath,Chip | ||
| 245 |
_aMaking Numbers Count: _bThe Art and Science of Communicating Numbers/ _cby Chip Heath and Karla Starr |
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| 260 |
_a UK : _bBantam Press, _c2022. |
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| 300 | _axvii,172p. | ||
| 505 | _a1.Translate everything, favor user-friendly numbers. -- Translate everything ; -Avoid numbers : perfect translations don't need numbers ; -Try focusing on 1 at a time ; - Favor user-friendly numbers -- | ||
| 505 | _a2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. -- -Find your fathom : help people understand through simple, familiar comparisons ; -Convert abstract numbers into concrete objects ; - Recast your number into different dimensions : try time, space, distance, money, and Pringles ; -Human scale : use the Goldilocks principle to make your numbers just right -- | ||
| 505 | _a3.Use emotional numbers (surprising and meaningful) to move people to think and act differently. -Florence Nightingale avoids dry statistics by using transferred emotion ; -Comparatives, superlatives, and category jumpers ; - Emotional amplitude : selecting combos that hit the right notes together ; - Make it personal : "This is about you" ; -Bring your number into the room with a demonstration ; -Avoid numbing by converting your number to a process that unfolds over time ; -Offer an encore ; -Make people pay attention by crystalizing a pattern, then breaking it -- | ||
| 505 | _a4.Build a scale model. -Map the landscape by finding the landmarks ; -Build a scale model you can work with ; - Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.- | ||
| 650 | _aVisual communication | ||
| 650 | _aInformation visualization | ||
| 700 | _aStarr,Karla | ||
| 942 | _cBK | ||
| 999 |
_c633990 _d633990 |
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