| 000 | 00577cam a22001818i 4500 | ||
|---|---|---|---|
| 020 | _a9780367338749 | ||
| 020 | _a9780367338756 | ||
| 082 | 0 | 0 |
_a658.827 _223 _bLAL.S |
| 100 | 1 | _aLalaounis, Sotiris T., | |
| 245 | 1 | 0 |
_aStrategic brand management and development : _bcreating and marketing successful brands / _cSotiris T. Lalaounis. |
| 260 |
_aLondon _bRoutledge _c2021 |
||
| 300 | _a344 pages | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aProduct management. | |
| 942 | _cBK | ||
| 999 |
_c631161 _d631161 |
||