000			01165nam a22001337a 4500
020			_a9780470023686
020			_a9780471966395
082			_a658.452 _bVAN
100			_aVan der Heijden, Kees.
245			_aScenarios: _bthe art of strategic conversation / _cKees van der Heijden.
260			_aChichester: _b Wiley, _c 2005.
520			_a Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
942			_cBK
999			_c621431 _d621431