000 00378nam a22001457a 4500
020 _a9780538476454
082 _2 23
_a658.8 BAT.S
100 _aBateson, John E. G.
245 _aServices marketing/
_cJohn E.G.Bateson;K.Douglas Hoffman.
250 _a4th Edition.
260 _bSouth-Western,
_c2008
300 _axvii;468p.:
700 _aDouglas Hoffman,K..
942 _cBK
999 _c620212
_d620212