000 00527nam a22001937a 4500
020 _a8176297178
082 _a658.8
_bVER/M
100 _aVernekar S S
100 _aGoel Sandeep
100 _aBhardwaj B R
245 _aMarketing of Services: strategies for growth
260 _aNew Delhi
_bDeep and Deep Publications
_c2005
300 _axvi, 172p.
500 _aIncludes bibliographical references and index
650 _aMarketing Management
650 _aService Marketing
650 _aManagement
942 _cBK
999 _c616276
_d616276