000			01159nam a22001937a 4500
020			_a9971513676
082			_a658.402 1 _bSAL/S
100			_aSaloner Garth
100			_aShepard Andrea
100			_aPodolny Joel
245			_aStrategic Management
260			_aNew York _bJohn Wiley and Sons _c2001
300			_axvii, 442p.
500			_aIncludes index
505			_a1. Introduction. 2. Business Strategy. 3. Competitive Advantage. 4. Internal Context: Organization Design. 5. Organization and Competitive Advantage. 6. External Context: Industry Analysis. 7. The Spectrum of Competition and Niche Markets. 8. Competition in Concentrated Markets. 9. Entry and the Advantage of Incumbency. 10. Creating and Capturing Value in the Value Chain. 11. Strategic Management in a Changing Environment. 12. Strategy in Markets With Demand-Side Increasing Returns. 13. Globalization and Strategy. 14. Corporate Strategy: Managing for Value in a Multibusiness Company. 15. The Strategy Process. Appendix: Applying Game Theory to Strategic Management. Credits. Index.
650			_aStrategic Management
650			_aManagement
942			_cBK
999			_c616258 _d616258