000			01303nam a22001937a 4500
020			_a9788131728031
082			_a658.575 _bTRO/INN _24
100			_aTrott,Paul
245			_aInnovation Management and New Product Development/ _cby Paul Trott
250			_a4th ed.
260			_aNoida: _bPearson, _c2009.
300			_axxvii,581p.
500			_aPart I: Innovation management Innovation Management: An Introduction (Rewritten & New Case Study) Economics and Market Adoption Managing Innovation Within Firms (Rewritten) Innovation and Operations Management (R Noble) Managing Intellectual property Part II: Managing technology and knowledge Managing Organisational Knowledge (New Case Study) Strategic Alliances And Networks Management of Research & Development Managing R&D projects (New case study) Open Innovation and Technology Transfer Part III: New Product Development Product & Brand Strategy New Product Development (New Case Study) Packaging and Product Development New Service Innovation Market Research and its Influence on New Product Development Managing the New Product Development Process
650			_aInnovation Management
650			_aEconomics- _vMarket Adoption
650			_aManaging Intellectual Property
650			_aManaging Technology
942			_cBK
999			_c614453 _d614453