000 00379nam a2200121Ia 4500
001 104609
008 170722s9999 xx 000 0 und d
100 _aLevitt, Theodore
245 _aInnovation in marketing
_bNew perspectives for profit ands growth /
260 _c1962.
490 _aMcGraw-Hill series in marketing and advertising ed by Steuart Henderson Britt
942 _cGEN
999 _c60789
_d60789