000 00404nam a2200133Ia 4500
008 200324s9999 xx 000 0 und d
082 _a658.402
_bWHE-S
100 _aWheelen, Thomas, L
245 0 _aConcepts in Strategic Brand Management and Business Policy
260 _bPearson Education,
_c2013
650 _aStrategic management-- Executive management
700 _a Hunger, David J
942 _cBK
999 _c606388
_d606388