| 000 | 00460nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 200324s9999 xx 000 0 und d | ||
| 082 |
_a658.8 _bKAP-T |
||
| 100 | _aKapferer , Jean - Noel | ||
| 245 | 4 | _aThe New Strategic Brand Management Advanced insights and Strategic thinking | |
| 250 | _a5 ed. | ||
| 260 |
_aDelhi : _bKogan Page Ltd., _c2012 |
||
| 300 | _a492p. | ||
| 650 | _aWeb marketing-- Meta market-- MIS-- CLRP-- Brand management-- | ||
| 942 | _cBK | ||
| 999 |
_c605395 _d605395 |
||