000 00404nam a2200133Ia 4500
008 200324s9999 xx 000 0 und d
082 _a658.848
_bGEL-G
100 _aGelder , Sicco Van
245 0 _aGlobal Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets
260 _aLondon :
_bKogan Page Ltd.,
_c2008
300 _a260p.
650 _aMarketing management
942 _cBK
999 _c605382
_d605382