000 00442nam a2200145Ia 4500
008 200324s9999 xx 000 0 und d
082 _a658.8
_bGOV-M
100 _aGovindarajan, M
245 0 _aMarketing Management: Concepts, Cases, Challenges and Trends
250 _a2 ed.
260 _aNewDelhi :
_bPHI Learning Ltd,
_c2007
300 _a312p.
650 _aWeb marketing-- Meta market-- MIS-- CLRP-- Brand management--
942 _cBK
999 _c602067
_d602067