000 | 00397nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 200324s9999 xx 000 0 und d | ||
082 |
_a659.1 _bBAT-R |
||
100 | _aRajeev Batra, et al. | ||
245 | 0 | _aAdvertising Management | |
250 | _a5 ed. | ||
260 |
_aNewDelhi : _bPrentice-Hall of India Pvt. Ltd., _c2008 |
||
300 | _a754p. | ||
650 | _aGlobal Marketing-- Media Strategy | ||
942 | _cBK | ||
999 |
_c602057 _d602057 |