000 00397nam a2200145Ia 4500
008 200324s9999 xx 000 0 und d
082 _a659.1
_bBAT-R
100 _aRajeev Batra, et al.
245 0 _aAdvertising Management
250 _a5 ed.
260 _aNewDelhi :
_bPrentice-Hall of India Pvt. Ltd.,
_c2008
300 _a754p.
650 _aGlobal Marketing-- Media Strategy
942 _cBK
999 _c602057
_d602057