000 00418nam a2200133Ia 4500
008 200324s9999 xx 000 0 und d
082 _a658.8
_bWES-S
100 _aWest, Douglas, et. al.
245 0 _aStrategic Marketing
260 _aNewDelhi :
_bOxford University Press,
_c2007
300 _a517p.
650 _aSocial Marketing-- Emarketing-- Marketing Communication-- Service marketing-- Branding
942 _cBK
999 _c602009
_d602009