000 | 00418nam a2200133Ia 4500 | ||
---|---|---|---|
008 | 200324s9999 xx 000 0 und d | ||
082 |
_a658.8 _bWES-S |
||
100 | _aWest, Douglas, et. al. | ||
245 | 0 | _aStrategic Marketing | |
260 |
_aNewDelhi : _bOxford University Press, _c2007 |
||
300 | _a517p. | ||
650 | _aSocial Marketing-- Emarketing-- Marketing Communication-- Service marketing-- Branding | ||
942 | _cBK | ||
999 |
_c602009 _d602009 |