000 00344nam a2200145 4500
082 _a380.3 NIR-M
100 _aNiraj Kumar
245 _aMarketing communications: Theory and practice
250 _a
260 _aBombay
_bHimalaya Publishing House
_c1998
300 _a
490 _a
650 _aCommunications-- Commerce
942 _cBK
999 _c598744
_d598744