| 000 | 01138nam a22001575i 4500 | ||
|---|---|---|---|
| 020 | _a9781529731989 | ||
| 082 |
_a658.872 _bTUT |
||
| 100 | 1 | _aTuten, Tracy, | |
| 245 | 1 | 0 |
_aSocial media marketing / _cTracy Tuten. |
| 250 | _a4th edition. | ||
| 260 |
_aLondon: _bSage, _c2021. |
||
| 300 | _a466 pages. | ||
| 520 | _a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- | ||
| 650 |
_aInternet marketing; _aSocial media _vEconomic aspects |
||
| 942 | _cBK | ||
| 999 |
_c582077 _d582077 |
||