| 000 | 00936nam a22001575i 4500 | ||
|---|---|---|---|
| 020 | _a9781526423252 | ||
| 082 |
_a658.8Se _bHUL |
||
| 100 | 1 | _aHultén, Bertil, | |
| 245 | 1 | 0 |
_aSensory marketing : _ban introduction / _cBertil Hultén. |
| 250 | _a1st edition. | ||
| 260 |
_aLondon: _bSage, _c2020. |
||
| 300 | _a230 pages. | ||
| 520 | _a"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"-- | ||
| 650 |
_aSensory marketing _aSensory principles |
||
| 942 | _cBK | ||
| 999 |
_c582074 _d582074 |
||