000 00441nam a2200169Ia 4500
008 210228s9999 xx 000 0 und d
020 _a9781259026850
080 _a659
_bBEL
100 _aBelch, George E
245 0 _aAdvertising and promotion : an integrated marketing communications perspective
250 _a9
260 _a New Delhi
_bMcGraw-Hill
260 _c2013
300 _a1016
650 _aAdvertising
942 _cBK
999 _c581738
_d581738