000 | 00441nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 210228s9999 xx 000 0 und d | ||
020 | _a9781259026850 | ||
080 |
_a659 _bBEL |
||
100 | _aBelch, George E | ||
245 | 0 | _aAdvertising and promotion : an integrated marketing communications perspective | |
250 | _a9 | ||
260 |
_a New Delhi _bMcGraw-Hill |
||
260 | _c2013 | ||
300 | _a1016 | ||
650 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c581738 _d581738 |