000 00438nam a22001577a 4500
020 _a9781856176170
082 _a658.402M
_bGIL
100 _aGilligan, Colin
245 _aStrategic marketing planning/
_cColin Gilligan and Richard M.S. Wilson.
250 _a2nd edition
260 _aLondon:
_bRoutledge,
_c2009.
300 _a552 pages.
650 _aStrategic marketing management
700 _aWilson, Richard M.S.
942 _cBK
999 _c581520
_d581520