000 | 00438nam a22001577a 4500 | ||
---|---|---|---|
020 | _a9781856176170 | ||
082 |
_a658.402M _bGIL |
||
100 | _aGilligan, Colin | ||
245 |
_aStrategic marketing planning/ _cColin Gilligan and Richard M.S. Wilson. |
||
250 | _a2nd edition | ||
260 |
_aLondon: _bRoutledge, _c2009. |
||
300 | _a552 pages. | ||
650 | _aStrategic marketing management | ||
700 | _aWilson, Richard M.S. | ||
942 | _cBK | ||
999 |
_c581520 _d581520 |