000 00706cam a2200205 i 4500
020 _a9780749479794 (alk. paper)
082 0 0 _a658.872
_bROW
100 1 _aRowles, Daniel,
245 1 0 _aMobile marketing :
_bhow mobile technology is revolutionizing marketing, communications and advertising /
_cDaniel Rowles.
250 _aSecond edition.
260 _aLondon:
_bKoganPage,
_c2017.
300 _axiii, 256 pages :
_billustrations ;
504 _aIncludes bibliographical references (pages 245-251) and index.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aMobile commerce.
650 0 _aMobile communication systems.
650 0 _aTelemarketing.
942 _cBK
999 _c581280
_d581280