000 | 00706cam a2200205 i 4500 | ||
---|---|---|---|
020 | _a9780749479794 (alk. paper) | ||
082 | 0 | 0 |
_a658.872 _bROW |
100 | 1 | _aRowles, Daniel, | |
245 | 1 | 0 |
_aMobile marketing : _bhow mobile technology is revolutionizing marketing, communications and advertising / _cDaniel Rowles. |
250 | _aSecond edition. | ||
260 |
_aLondon: _bKoganPage, _c2017. |
||
300 |
_axiii, 256 pages : _billustrations ; |
||
504 | _aIncludes bibliographical references (pages 245-251) and index. | ||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aInternet advertising. | |
650 | 0 | _aMobile commerce. | |
650 | 0 | _aMobile communication systems. | |
650 | 0 | _aTelemarketing. | |
942 | _cBK | ||
999 |
_c581280 _d581280 |