| 000 | 00558cam a22001697i 4500 | ||
|---|---|---|---|
| 020 | _a9780749477240 | ||
| 082 |
_a658INO _bWAN |
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| 100 | 1 | _aWang, Becky, | |
| 245 | 1 | 0 |
_aCreativity and data marketing : _ba practical guide to data innovation / _cBecky Wang. |
| 260 |
_aUK: _bKoganPage, _c2017. |
||
| 300 |
_axxiii, 216 pages : _billustrations ; |
||
| 490 | 1 | _aMarketing science series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aInnovation management; _aCreativity _aMarketing |
|
| 650 | 0 | _aMarketing research. | |
| 942 | _cBK | ||
| 999 |
_c581253 _d581253 |
||