000			01674cam a2200277 i 4500
020			_a9780241242537
082	0	4	_a658.11 _bWEI
100	1		_aWeinberg, Gabriel,
245	1	0	_aTraction : _bhow any startup can achieve explosive customer growth / _cGabriel Weinberg and Justin Mares.
260			_aBritain: _bPortfolio/Penguin _c2015.
300			_axiii, 222 pages ;
500			_aIncludes index.
505	0		_aPreface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
520			_a"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
650		0	_aOrganizational behaviour _aNew business enterprises.
650		0	_aMarketing
650		0	_aSuccess in business.
650		7	_aMarketing
650		7	_aNew business enterprises.
650		7	_aSuccess in business.
700	1		_aMares, Justin,
856	4	2	_uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html
856	4	2	_uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html
856	4	1	_uhttps://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html
942			_cBK
999			_c581251 _d581251