000 | 00450nam a22001577a 4500 | ||
---|---|---|---|
020 | _a9789332518377 | ||
082 |
_a659.1 _bCLO |
||
100 | _aClow, Kenneth E. | ||
245 |
_aIntegrated advertising, promotion and marketing communications/ _c Kenneth E. Clow, Donald E. Baack |
||
250 | _a6th Edition. | ||
260 |
_aNoida: _bPearson, _c2014. |
||
300 | _a455 pages. | ||
650 | _aAdvertising management | ||
700 | _aBaack, Donald E. | ||
942 | _cBK | ||
999 |
_c581194 _d581194 |