| 000 | 00498cam a22001457i 4500 | ||
|---|---|---|---|
| 020 | _a9781473951983 (paperback) | ||
| 082 | 0 | 4 |
_a658.8B _bBEV |
| 100 | 1 | _aBeverland, Michael, | |
| 245 | 1 | 0 |
_aBrand management : _bco-creating meaningful brands / _cMichael Beverland. |
| 260 |
_aLondon: _bSage, _c2018. |
||
| 300 |
_axvi, 400 pages : _bcolor illustrations ; |
||
| 504 | _aIncludes bibliographical references (pages 371-385) and index. | ||
| 650 | 0 |
_aBrand Management _aBranding (Marketing) |
|
| 942 | _cBK | ||
| 999 |
_c581136 _d581136 |
||