000			00511cam a22001698i 4500
020			_a9781138038967 (pbk. : alk. paper)
082	0	0	_a658.8 _bLAN
100	1		_aLancaster, Geoffrey,
245	1	0	_aEssentials of marketing management / _cGeoff Lancaster and Lester Massingham.
260			_aOxon: _bRoutledge, _c2018.
300			_a464 pages.
500			_aEarlier ed.: 2011.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing
700	1		_aMassingham, Lester,
942			_cBK
999			_c581120 _d581120