000			00752cam a22001818i 4500
020			_a9781138219151 (pbk)
082	0	0	_a658.8 _bKIM
100	1		_aKimmel, Allan J.,
245	1	0	_aPsychological foundations of marketing / _cAllan Kimmel.
250			_a2nd Edition
260			_aLondon: _bRoutledge, _c2018.
300			_a465 pages.
500			_aRevised edition of the author's Psychological foundations of marketing, 2013.
504			_aIncludes bibliographical references and index.
505	0		_aPsychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
650		0	_aMarketing
942			_cBK
999			_c581048 _d581048