| 000 | 00896cam a22002298i 4500 | ||
|---|---|---|---|
| 999 |
_c580695 _d580695 |
||
| 020 | _a9781138213777 (hardback : alk. paper) | ||
| 020 | _a9781138213760 (pbk. : alk. paper) | ||
| 082 | 0 | 0 |
_a658.8 _bHIL |
| 100 | 1 | _aHill, Liz | |
| 245 | 1 | 0 |
_aCreative arts marketing / _c Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead. |
| 250 | _a3rd edition. | ||
| 260 |
_aNew York: _bRoutledge, _c2018. |
||
| 300 | _a305 pages cm | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. | |
| 650 | 0 | _aArts | |
| 650 | 0 | _aArts | |
| 700 | 1 | _aO'Sullivan, Catherine, | |
| 700 | 1 | _aHill, Elizabeth, | |
| 700 | 1 | _aWhitehead, Brian, | |
| 942 | _cBK | ||