000 00738cam a2200205 i 4500
999 _c580694
_d580694
020 _a9781138684515 (hardback : alk. paper)
020 _a9781138684522 (pbk. : alk. paper)
082 0 0 _a658.15S
_bCHR
100 1 _aEnnew, Christine,
245 1 0 _aFinancial services marketing :
_ban international guide to principles and practice /
_cChristine Ennew, Nigel Waite and Róisín Waite.
250 _a3 Edition.
260 _aNew York:
_bRoutledge,
_c2018.
300 _axx, 591 pages ;
500 _aRevised edition of Financial services marketing, 2013.
504 _aIncludes bibliographical references and index.
650 0 _aFinancial services industry
700 1 _aWaite, Nigel,
700 1 _aWaite, Róisín,
942 _cBK