| 000 | 00452nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c580648 _d580648 |
||
| 020 | _a9789332518377 | ||
| 082 |
_aS 659.1 _bCLO |
||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion and marketing communications/ _c Kenneth E. Clow, Donald E. Baack |
||
| 250 | _a6th Edition. | ||
| 260 |
_aNoida: _bPearson, _c2014. |
||
| 300 | _a455 pages. | ||
| 650 | _aAdvertising management | ||
| 700 | _aBaack, Donald E. | ||
| 942 | _cBK | ||