000			00345nam a22001337a 4500
999			_c580611 _d580611
020			_a9781259026058
082			_aS 659 _bSHA
100			_aShah, Kruti
245			_aAdvertising and integrated marketing communication/ _cKruti Shah
260			_aChennai: _bMcGraw Hills, _c2014.
300			_a889 pages.
650			_aAdvertisement
942			_cBK