000			01220cam a22001818i 4500
999			_c580493 _d580493
020			_a9781138181656 (pbk. : alk. paper)
082	0	0	_a658.7 _bFOL
100	1		_aFolinas, Dimitris,
245	1	0	_aMarketing and supply chain management : _ba systemic approach / _cDimitris Folinas and Thomas Fotiadis.
260			_aNew York : _bRoutledge , _c2018 .
300			_a232 pages ;
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
650		0	_aIndustrial marketing.
650		0	_aBusiness logistics.
700			_aFotiadis, Thomas
942			_cBK