000			02329cam a22002777i 4500
999			_c580461 _d580461
020			_a9780198705116 (hardback)
020			_a0198705115 (hardback)
082	0	4	_a658INO _bFUR
100	1		_aFurseth, Peder Inge,
245	1	0	_aInnovation in an advanced consumer society : _bvalue-driven service innovation / _cPeder Inge Furseth and Richard Cuthbertson.
250			_aFirst edition.
260			_aUnited Kingdom : _bOxford University Press , _c2016.
300			_ax, 190 pages ;
504			_aIncludes bibliographical references and index.
520	8		_aThis book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.
650		0	_aInnovation management
650		7	_aService industries
650		7	_aService management.
650		7	_aTjänsteföretag.
650		7	_aPrivata tjänstesektorn.
650		7	_aTjänsteproduktion.
650		7	_aDienstleistungsinnovation.
650		7	_aKonsumgesellschaft.
700	1		_aCuthbertson, Richard,
942			_cBK