| 000 | 00477nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c580456 _d580456 |
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| 020 | _a9789332574144 | ||
| 082 |
_aS 659 _bMOR |
||
| 100 | _aMoriarty, Sandra | ||
| 245 |
_aAdvertising & IMC : _bprinciples and practice / _cSandra Moriarty, Nancy Mitchell and William Wells |
||
| 250 | _a10th edition | ||
| 260 |
_aNew Delhi : _bPearson , _c2017. |
||
| 300 | _a669 pages ; | ||
| 650 | _aAdvertising | ||
| 700 | _aMitchell, Nancy | ||
| 700 | _aWells, William | ||
| 942 | _cBK | ||